Navigating black hair care can often feel intricate, laborious, and perplexing. But we're here to simplify it for you.
The science behind textured hair is fascinating, but describing it shouldn't feel like solving a complex equation. We're not sure why it became so convoluted, but let's address the elephant in the room—this can all be a bit overwhelming. Our approach to hair care should be straightforward, enjoyable, and definitely simpler than it has been in the past.
Part of simplifying things means having an intuitive way to discuss the textures we're all familiar with. If someone asked you about your hair right now, how would you describe it? Is it kinky, coily, curly, or stretched? To what extent? Is it tightly coiled, loosely, or somewhere in between? These are the descriptions we naturally use to talk about our hair, so it only makes sense to stick with what works.
You'll often come across these symbols, each standing for the four terms commonly used to describe the diversity of textured hair.
We recognize that not all hair within these four categories is identical. Within each texture family, there's a slight range from loose to tight, shown as follows:
We've developed this system as a tool to assist you in navigating the Ruka World in a manner that is optimal and tailored to you. Essentially, it allows you to quickly determine whether a product, style, or tip is suitable for the hair texture you desire. We understand, as much as you do, that textured hair cannot be confined to a single category. Therefore, our aim for this framework is for it to serve as a guide rather than an absolute prescription.